September 2025

Why SEO Feels Tougher Than Ever Before Organic SEO has evolved with various changes, but in the last six months, every business has found it hard to navigate on Google Web Search organically, and the changes that every business can’t ignore. With Google’s frequent updates, AI-driven search results, and based on user behaviour, many businesses are finding it is becoming harder to rank organically.  Is there a way to solve this issue? Of course, by understanding these challenges and adapting quickly, you can rank organically. In this article, you can learn the 7 primary reasons why SEO has been harder to rank organically and how to overcome that with practical tips. 1. Frequent Google Algorithm Updates Google update their algorithm frequently and, of course, it is unpredictable; its main target is to provide high quality user experience and improve search performance. Even well-performing websites often experience sudden fluctuations in their website traffic and a decline in their Google rankings. Tip: Monitor your website with Google search console and Google Analytics tools to check the overall status of your website and SEO efforts. Regularly monitor algorithm updates by using tools like SEMRush Sensor or MozCast.  Run performance audits monthly. Case Study: One of our clients runs a travel agency, and they publish blogs related to location-specific travel tips on a regular basis. Most of their blog posts reach a wide audience with lots of comments and engagement. But suddenly, they noticed a 40% drop in traffic after a Google algorithm update simply because the content lacked travel expert authorship. So this single update caused them a drastic loss in website traffic.  To resolve this, we helped them to create a strong profile of their travel experts or consultants who write the blogs to add at the end of the blog as the writer’s bio to make those blogs more authentic, and we’ve added the social media links to their profiles, like LinkedIn, Facebook, Instagram, etc. This helped them to make their blogs more authentic, which resulted in getting ranked in the top position in Google within 15-20 days. Finally, they noticed the growth in traffic by 55-60%. 2. Rise of AI-Driven Search The new launch of Google’s Search Generative Experience (SGE), AI-generated answers now often appear above the search results. So the users directly get the answer, even without visiting your website, which often reduces click-through rates (CTR) for your web pages. which can hugely impact organic traffic. Tip: To stay visible, optimize for conversational queries, focusing on questions users naturally ask Use FAQ sections to directly address common queries Create step-by-step guides or how-to content for clear instructions. Case Study: Another e-commerce client specializing in pet products, we noticed a sudden decrease in overall organic traffic after AI-generated answers started appearing for popular search queries, even though many of their products were ranking in the top position in Google. To adapt to that, we have optimized the product pages by including “People Also Ask” style FAQs, clear answers, and structured data markup. Initially, the traffic got reduced, and gradually the content started appearing in AI-generated summaries. This helped to bring back highly qualified visitors who were ready to engage and purchase the pet products. 3. Content Saturation and Competition With the development of AI, the internet content has been overloaded with AI-generated content or poor-quality content. Due to AI content, it is increasingly difficult for high-quality, original content to stand out in search results. When every topic seems covered by a lot and lots of similar ideas, ranking for competitive keywords becomes harder, and attracting clicks from users gets more challenging these days. Tip: Publish your original ideas, add some research case studies, and first-hand experiences. Add first-hand experiences, lessons you have learned Case Study: Our client is a doctor. Firstly, he has created an article titled “Back Pain Tips”, the topic was very common, and it was competing with thousands of similar articles with the same idea already on Google. Our client was trapped in content saturation and tough competition. This content was also added to that list, and it was struggling to rank or get the attention of users. To avoid this and get the results, we’ve prepared the strategy for them by doing the keyword research for the relevant topic and given them another article topic with the long-tail targeted keyword “10 Tips to Ease Your Back Pain Without Surgery”. They have written this blog with their expertise, and we published it on their website. Now, this blog has brought a unique idea and original insights to stand out from other content. The overall website traffic increased by 30% due to this single blog. 4. Increased Focus on E-E-A-T The new update of Google’s algorithm mainly focuses on E-E-A-T, which means Google rewards the websites that provide Experience, Expertise, Authoritativeness, and Trustworthiness. This means that the website’s article should give real data, not fabricated ones or falsehoods, and credibility is more likely to rank higher. Simply publishing content that focuses on keywords is no longer enough to rank high on Google. Tip: Add your customer positive reviews, testimonials, or certifications to prove your data is real Try to publish your first-hand experiences or case studies. Case Study: One of our clients is from Finance Industry. He is the financial advisor with more than 12 years of experience. Initially, he was doing digital marketing, but at his personal level, without a proper digital marketing strategy, so he was unable to get the results from these efforts. Then he approached us for this and partnered with us. We guided and worked with him to write and publish blogs on his website with his expertise. We’ve planned the video content strategy regarding financial awareness to post on YouTube and other social media platforms. Gradually, he started getting a good response from these channels. He is now getting good high-ticket clients from these channels.  Also, we’ve displayed his Financial certifications on the website to build credibility.  Additionally, we asked him

SEO & Paid Search Ads: Why They Work Better Together In today’s digital-first world, every business or service must be aware of the question: what are our customers searching for, and where do they search the most? Search engines like Google have become the main sources for users looking for products, services, or information. To reach your customers effectively, two of the most powerful strategies are SEO (Search Engine Optimization) and paid search ads (PPC/SEM). Many digital marketers face this doubt: Which is better, SEO or paid search ads? The answer is very simple: you don’t have to make a single choice. When you use SEO and paid search ads create a great impact in maximizing visibility, driving more website traffic, and boosting conversions and customers for your business. What Is SEO? SEO (Search Engine Optimization) is the best way to improve your website’s visibility; it makes your business website rank higher in search results, organically (unpaid). It involves optimizing your site’s content, structure, and authority so search engines identify it as relevant and trustworthy. It helps your business with Long-term visibility, consistent website users, and credibility with your audience. Example: think if you run a bakery, and when you optimise your site for “best cupcakes near me,” your website could appear in Google’s organic results when people search for that phrase. What Are Paid Search Ads? Paid search ads, also known as PPC (Pay-Per-Click) ads, are paid placements that appear at the top or bottom of search engine results. Advertisers bid on keywords, and when users search for those terms, the ads appear instantly. You only pay when someone clicks on your ad. Example: That same bakery could run a paid ad for “cupcake delivery,” ensuring it appears at the very top of Google even above organic listings. 7 Benefits of SEO & Paid Search Ads 1. Maximum Search Visibility By appearing in both organic and paid listings, your brand automatically appears in high search results. This increases the chances of attracting the maximum number of clicks and customers. Even if a user skips over one, they may engage with the other. The dual presence also signals credibility and authority and helps you to stand out from your competitors. Tip: Run branded paid ads even if you rank #1 organically. Target the same keywords in both SEO and PPC to dominate search results. Example: If you are running A steel manufacturer industry using SEO, you rank organically for your keyword “custom steel fabrication services.” At the same time, if you run a paid ad for the same keyword. When a buyer searches, the manufacturer’s brand appears twice on the results page, both paid and organic, making them more likely to win the click over competitors. 2. Faster Insights for Smarter SEO Paid ads provide real-time performance data such as keyword click-through rates (CTR), conversions, and user behaviour. This is very valuable for your business growth why because SEO results often take months to provide performance data, while PPC campaigns give them instantly. By analysing ad performance, you can manage your SEO strategy to focus on what truly works. Tips: Test multiple ad headlines and CTAs in PPC before using them in SEO titles and descriptions. Analyse high-performing paid keywords and integrate them into your SEO strategy. Example: A travel agency tested PPC ads with relevant keywords like “budget Europe tours” and “luxury Europe tours.” Within two weeks, they saw that “budget Europe tours” drove far more clicks and conversions. They used this insight to optimise their SEO content around budget-friendly travel, instead of waiting months to discover it organically. 3. Increase Click-Through Rates (CTR) A Study states that when both an ad and an organic result from the same brand appear on a search page, CTR will increase significantly. When users witness your brand multiple times and automatically believe it is more trustworthy, it makes them more likely to click. Tip: Add a strong CTA (like “Get a Free Quote” or “Shop Now”) in both Align messaging between SEO meta descriptions and PPC ad copy for consistency. Example: If a clothing brand runs a PPC ad by saying “Shop Sustainable Jeans with Free Shipping Today,” while its SEO result highlights “Eco-Friendly Jeans with Free Shipping,” Seeing the same message for a brand twice builds trust and attracts more users. 4. Stronger Brand Protection Competitors can (and often do) bid on your brand name in paid search ads. If you’re not running ads, there are a lot of possibilities to steal your website traffic even if you rank #1 organically. Running both SEO and branded paid ads ensures your brand dominates results, protecting your reputation and audience. Tip:  Always run low-cost branded campaigns to defend your brand name CPC for branded keywords is usually much lower than for non-branded terms. Example: If you own the hotel brand Marrito, competitors like Booking.com may display advertisements under your brand when someone searches for “Marrito New York booking.” Their ad might get the booking even if you rank #1 naturally. Travellers will come to you directly if you run your own branded advertisements. 5. Better Audience Targeting SEO helps you to reach a wide audience. Paid search, however, lets you target very specific audiences based on their: Demographics (age, gender, income level) Device type (desktop vs. mobile) and time of day Together, this ensures you capture both general interest and high-intent buyers at the right time. Example:A local dentist can use SEO to drive organic traffic by using relevant keywords such as “teeth whitening tips” while running paid ads targeting nearby users searching for “emergency dentist near me.” 6. Balanced Short-Term & Long-Term ROI Paid search advertisements offer instant exposure, traffic, and conversions, but as soon as you stop investing, the results will decrease. Contrastingly, SEO takes longer to develop but builds over time, generating steady, long-term traffic without requiring continuous advertising expenditures. By using both, a balance is achieved: while SEO fosters long-term growth, advertisements offer immediate visibility. To quickly create