October 2025

Global and Local SEO which will work for me better? Do you still believe having a website all alone can support your business? Absolutely not, if you want to reach the right audience, then you need to make your website SEO optimized properly by adapting the right SEO strategy, and that’s where global and local SEO play an important role. Meanwhile, not all the SEO strategies are based on your business goal, audience reach, market focus; you have to decide whether global SEO or local SEO is the better fit for you. 1. Understand What is Global SEO Global SEO solely focus on reaching the global audience, which means that by optimizing global SEO, you can reach an international audience from various countries. If your business sells a product that is suitable for other countries, then global SEO would be the right choice. For example: If your head office is in USA but you sell your products in Eurpore and Asian countries then in this case  Tips: Research country-specific keywords using tools like Ahrefs, Semrush, or Google Keyword Planner. Use hreflang tags to indicate language and regional targeting. Website content must be human-written with the help of a local language expert for the respective countries.  Auto translation is not a good practice for translation. It might change the context of the sentences. Create content that appeals to global audiences with cultural relevance. Case Study: One of our clients, who is running an e-commerce clothing brand, wishes to expand their business globally, but they faced poor international visibility because they used generic content, a lack of hreflang tags, and no localization for different regions. When they approached us to solve this, we conducted country-specific keyword research with the help of Ahrefs and Semrush. Then we used hreflang tags for language targeting, and we created localized content using region-based keywords and famous fashion terms. We also optimized meta titles and descriptions and redirected Google Ads to improve category landing pages.   Additionally, we optimized their website speed and mobile performance to ensure international users can use their website without any trouble, and we added currency converters and localized sizing charts, and we integrated region-specific visuals and messaging to connect with local audiences.  We also improved their internal linking between regional pages to enhance navigation and authority flow and set up geotargeting in Google Search Console for better regional visibility. 2. Understand Local SEO Local SEO mainly focuses on regional, or specifically on area-related, city searches. It was a better choice for businesses like cafes, restaurants, salons, or services that rely mainly on local customers. Local SEO make your business to appear on near me searches in Google, which helps you to gain more local audience for your business. Tips: Create and optimize your Google Business Profile Keep your Name, Address, and Phone Number (NAP) consistent across all directories. Encourage your happy customers to leave positive reviews on Google. Add local keywords like “Best salon in Pune”. Case Study: One of our clients, who is running a dental clinic in Bangalore, has an optimised website, but they have failed to attract local people. They ranked for general dental keywords, but not for searches like “dentist near me” or “best dental clinic in Bangalore.”  When they approached us, we implemented a strong Local SEO strategy to improve their local presence. First, we optimized and verified their Google Business Profile with proper business categories, service listings, treatment details, working hours, images, and contact information. We also ensured their Name, Address, and Phone Number (NAP) were consistent across all major online directories such as Practo, Justdial, and Sulekha to build credibility and trust with Google. We conducted local keyword research and optimized their service pages using terms like “dentist in Bangalore,” “best dental clinic in Bangalore,” and “root canal specialist near me.”  To improve engagement, we created content tailored to local audiences, covering popular dental concerns in Bangalore and highlighting their advanced treatment options. Additionally, we encouraged their happy patients to leave genuine positive reviews, which significantly improved their search rankings and reputation.  We also implemented local schema markup and improved their mobile page speed to ensure prospective patients could easily access the website while searching on the go. Within just two months, the dental clinic started ranking in the top results for high-intent local searches. They experienced a 58% growth in organic calls from Google Maps and a 40% increase in appointment bookings. 3. Do Keyword Research Based on Business Type If you want to reach the right audience, then you need to use the right keywords. Whether you focus on local or global SEO, you must be aware of what customers actually search, think from the customer’s viewpoint, and don’t just assume it. think about their needs, problems, and goals, then match your keywords to their intentions. Use tools like Google Keyword Planner or SEMrush to discover high-performing keywords. Tips: For global SEO, you can use Semrush and Ahrefs to identify global trends For Local SEO, use Google Search Suggest and Google Maps Autocomplete to find “near me” keywords.·  Combine short-tail and long-tail keywords for balanced results. Case Study: One of our clients, who is running a travel agency, offers both domestic and international holiday packages, even though their official website seems attractive and has detailed itinerary pages, but they faced difficulties in getting the right audience, They mainly ranked for broad search terms like “travel agency” or “tourist places,” but not for specific high-intent searches such as “Europe tour packages from Mumbai” or “Maldives tour package near me.” As a result, they received a lot of irrelevant traffic and very few quality leads. When they approached us to solve this, we began with keyword research based on their target audience. We identified strong international keywords for their global customers, such as “budget trip to Dubai,” “Singapore family tour packages from India,” and “international group tours from Mumbai.” At the same time, we focused on local intent search terms including “travel agency in Mumbai,”

10 Powerful Google SEO Techniques to Increase Sales in E-Commerce Imagine this situation if you like to buy something. What will you do first? Undoubtedly, you take your phone and Google the product name. Your customers do the same. All of a sudden, our hands move to the first three search results. When your product appears on their search results, then your business begins to grow, but reaching the top ranking is more than just listing your products. It’s all about making your online website store easy to navigate, simple to find products, and useful so that Google just can’t help but promote you to people who are actively looking to buy your products. But it’s not only about having the right product. If you wish to rank highly on search results, you need an official website that Google actually understands and, more importantly, that shoppers find easy to use. It’s about creating a smooth, helpful experience from that first click to the final purchase. Ready to make your online store more visible? Here are 10 easy ways to improve your eCommerce SEO and grow your business. 1. Optimize Category Pages Many business owners focus solely on product pages, but category pages may provide significant SEO benefit. They frequently rank for wide keywords with considerable search traffic. Treat these sites as useful landing pages by including unique, detailed material that helps customers comprehend the product line and make a decision. Optimize them with keyword-rich names and meta descriptions, and use them to strategically connect to your top items. Tips: Add keyword-rich descriptions to category pages. Use high-quality images and internal links. Use filters and sorting options to improve user experiences Case Study: One of our clients, who is running an e-commerce kids’ toys product, they are selling eco-friendly kids’ toys products. Their main product page was very common, listing only the available products without any guidance or context. At the same time, they were running Google Ads, but the campaigns weren’t generating the expected leads because visitors were sent directly to the buying page, which didn’t provide comparison tools or helpful information. As a result, users often felt confused whether their product is and left the site without making any purchase.  To address this, we completely revised the category page: We added keyword-rich content like child- and eco-focused, explaining the benefits of organic toys, such as safety, sustainability, and developmental value We included visual product comparison sections, which allow parents to easily compare toys by age suitability, materials, and educational benefits. Integrated filters and sorting options so shoppers could refine products based on age group, toy type, material, or price range. Improved internal linking, directing users to popular subcategories (e.g., “Wooden Toys,” “Baby Teethers,” “Eco-Friendly Dolls”). We rewrite their  meta titles and descriptions with high-value keywords like “organic toys for toddlers,” “non-toxic baby toys,” and “eco-friendly playtime.” Redirected Google Ads to the optimized category page instead of product pages, turning it into a high-converting landing page. Within three months, organic traffic to the page increased by 70%, and conversions from paid ads grew by 37%, turning the category page into a highly effective landing page for both SEO and advertising. 2. Optimize Product Pages for Keywords Every product page is an opportunity to increase search traffic. To reach a targeted and larger audience, you must first know what words your customers use to search on Google.  Don’t just assume what words they will use; instead, you can do some research to find out the exact keywords that people enter in their search engine, from broad terms like “men’s running shoes” to specialized, ready-to-buy searches like “best lightweight men’s running shoes for marathon training.” Once you have identified the keywords, use them organically in your product names and descriptions. Write a product description, its specifications, features, and FAQ’s in detail so that it will be useful for the user. Tips: Use relevant keywords in product titles, meta descriptions, headers, and image alt tags. Write unique, easily understandable product descriptions, their specifications, and features instead of copy-pasting manufacturer content. Case Study: One of our clients is running an e-commerce beauty product. Even though they are offering products at affordable prices, their website was failing to gain visibility on Google. They were consistently generating content, but their main target tour pages were not getting much organic traffic. When they approached us to resolve the issue, we identified the following major issues. They utilized random or odd page titles like ” best sunscreen”; they used descriptions with generic terms like “organic face wash,” which were not shown in search results. They were not getting sales for several months. To address this issue, we used a comprehensive SEO approach. On the on-page side, we conducted detailed keyword research to identify the exact phrases used by actual customers, shifting the focus from broad terms like ” best suncree” to more specific terms like “organic face serum for sensitive skin” or “vitamin C moisturizer for glowing skin.” Then we revised and dynamically updated their product pages, meta descriptions, headers, and product details text to add the relevant target keywords while clearly defining product usage, emphasizing major skin care products, and addressing frequently asked questions. For technical SEO, we updated the site structure and internal linking to make the pages easier for Google to comprehend and index. On the off-page side, we created high-quality backlinks by cooperating with famous influencers, and we pushed our client to collect genuine feedback from previous customers. The results were outstanding. Within just three months, the optimized product page began ranking on the first page of Google for their target keywords, organic traffic increased by 40%, and bookings rose by 55% 3. Improve Site Structure and Navigation Customers always love to use a site that is simple to navigate. A clear structure allows search engines to explore your website and makes it easier for customers to find what they need. Organise your items into logical categories and subcategories so that visitors can

How to Boost Your YouTube Video Rankings with 7 Proven SEO Tips Did you know that YouTube is the second-largest search engine in the world? Many of the video creators think that uploading a video is enough to get more views, but the truth is that simply uploading a video is no longer enough to get more views, subscribers, or engagement. To reach a wider audience, your video needs to be valuable for viewers and properly optimized to get more views and subscriptions. So let’s see the 7 most powerful SEO strategies that can help your YouTube video reach the wide and right audience and grow your channel faster. 1. Conduct Keyword Research Before creating a video, first you have to know what kind of words and phrases the viewers use. You can use tools like YouTube Search Suggest, TubeBuddy, or VidIQ. These tools help you find keywords. After identifying the keywords, add those keywords to your video title, description, and tags so your content is easier to find. Doing keyword research also gives clarity on what your viewers really want to watch and what kind of content performs well on the topic. When you add the right keywords in your videos, your video is more likely to reach the people who will engage, watch longer, and subscribe.  Tips: Focus on long-tail keywords to attract more viewers  Check out your competitor’s videos to see which keywords perform well Add keywords naturally in video titles, descriptions, and tags   Case Study: One of our clients who is running a travel agency at its initial stage to promote their business, they mostly relied on google ads and video ads on social media platforms. Which drove temporary traffic to them, at some point of time when they stopped paying for ads they found a drastic reduction in their traffic when they approached us for sustainable growth to their business We implemented a YouTube SEO strategy. At first, we used tools like YouTube Search Suggest, and TubeBuddy. To know what kind of words and phrases were viewers using then we found out viewers always use long tailored keywords instead “International packages “ viewers uses phrase like “Best customized international travel packages for families”. Based on their keyword research we add those keywords naturally in the video titles,descritpions, tags and thumbnails and we ask them to create videos which founds more useful to the viewers like destination guides, travel tips, and local tourism highlights. After implementing this strategy within a 3 months, our client’s video went viral it reaching 50k views, and comments and subscriptions increased gradually. 2. Optimize and Use Question Form Video Titles Use a clear, engaging and eye-catching title for your videos. Make sure that your titles are optimized with rich keywords. Your title should tell viewers exactly what they’ll get from your video. For Example, instead of “How to Create Account on Gmail?,” use “YouTube SEO: 7 Secret Tips to Rank Videos Faster.” Create titles that drive curiosity in the viewers to see the video from beginning to end. Tips: Use question format video titles using the words “How, Why, What, etc” to catch the attention of your target audience. Keep it short and clear; it consists of around 60 characters that work best on all screens Use strong, eye-catching words like secret, proven, or ultimate to grab attention and make people want to click Case Study: One of our client who is running a real estate business, on their official YouTube channel, used to post videos related to property tour videos, sales house tour videos. They have been posting for several months, but their views and likes are very low; They reached out to us seeking a solution to improve their video performance organically. After analyzing their channel, we found out their video titles lacked keywords; they used common phrases like “home tour”, “Property for Sale”. We implemented the keywords SEO strategy.  We revised their video titles by adding targeted longtail keywords like “Luxury 3-Bedroom House Tour in Mumbai”, “How to Decide Ideal Size for Your Home” In the title, we added keywords with concise and clear, keeping them under 60 characters so they display fully across devices. In the description, we added powerful, eye-catching words like “stunning,” “modern,” and “your dream home right here ” to provoke viewers’ curiosity.  As a result, within a month, our client’s videos saw a three to five-fold increase in views, attracting a much larger audience. Engagement improved significantly, with more likes, comments, and shares. Our client received more inquiries and potential leads directly from YouTube. 3. Write Detailed Descriptions Video descriptions are mainly used to help YouTube understand your content. Create a video description with 250-350 words, add your keywords naturally within the first few lines, and provide a clear summary of what viewers will learn or see. Include links to your website, social media, and related videos to increase engagement and traffic. Make descriptions informative and helpful, giving viewers a reason to watch the full video. Tips: Include main keywords early in the first few lines  Provide a clear and detailed summary of the video in description. Case Study: One of our clients, running a law firm that specialises in family and property law, used to post educational videos about legal processes and client rights on their official YouTube channel. Even though they were producing valuable content, their videos were receiving low views and poor engagement. When they came to us to solve this issue, we reviewed their channel. We found that their video descriptions were very short, often consisting of one or two sentences, and they mainly lacked relevant keywords, video summary and it’s details.  We implemented a YouTube SEO description strategy by creating detailed descriptions of 250–350 words. In each description, we naturally included target keywords like “Expert Advice to Protect Your Property Rights,” “Understanding Child Custody Laws in USA,” and “Legal Rights for Tenants.” We also added links of their website, social media profiles, and related videos to

6 SEO Secrets for Your Dental Practice: A Step-by-Step Guide Let’s imagine this scenario: when a family has just moved into a new place, and they need a dentist for their kids’ checkup, what do they actually do? They immediately grab their phone and search “dentist near me.” In their search results, if your practice doesn’t appear, they move to another person’s dental clinic. That is where SEO plays an important role; SEO helps you connect with the people who are actively looking for the services, and the good news is you don’t need to be a digital marketing expert to change that. With a few smart SEO strategies, you can help your dental practice stand out online and make it easier for patients in your community to find you. Learn these 6 SEO secrets for your dental practice. 1. Prioritize Local SEO Let’s be practical; no one is looking for a dentist everywhere. What the patients actually do is they just grab their mobile and type “dentist near me” or “dentist in Manhattan,” and that’s only what they search. Local SEO simply helps you to reach those ready-to-book appointments. It’s about being found by the people who can actually search for you. By optimizing your Google Business Profile and ensuring your name, address, and phone number are consistent everywhere online, you’re providing a clear sign that you’re right here. This builds immediate trust, and ultimately, it’s the most direct path to turning online searches into filled appointment slots. Tip:  Make sure your Google Business Profile is up to date and optimized Include your name, address, phone number, hours, and services, along with other details. Add actual staff and office images Ask happy patients to leave a positive Google review.   Case study: One of our clients has a dental practice in Manhattan, and they frequently post blogs about dental tips and how to maintain their teeth and gums properly on their website. But still, they were unable to get relevant patients’ inquiries from their surrounding target areas. When they contacted us to resolve this issue, in order to provide a strong local presence in Manhattan, we assisted them in creating a completely optimized Google Business Profile and ensured their Name, Address, and Phone Number were the same throughout all online business directories and listings. Additionally, we included authentic pictures of their staff and workspace and put in place a mechanism to reward satisfied patients with favorable feedback. As a result, within 15 to 20 days, they were able to rank in the top spot for “dentist near me” and “best dentist in Manhattan” and became much more visible and reliable for local searches.  Recently, they saw a 55-60% increase in new patient queries. 2. Use the Right Keywords Generally, patients search differently because they don’t know those technical words related to dentistry. They will type “tooth pain treatment near me” instead of “endodontic therapy.” Keywords are like a bridge between what your patients are feeling and the expert care you provide. Your main duty is to use the same simple, direct language to get them. By focusing on these simple terms, you’re not just optimizing for an algorithm; you’re answering a call for a person who seeks help from you. This approach connects you directly with people who are ready to book an appointment, turning their search into your next patient.   Tips: To research local search phrases, use tools such as Google Keyword Planner or Ubersuggest. Create service-specific pages such as “teeth whitening” and “dental implants”.   Case Study: One of our clients, running a dental clinic, had a professional website but was struggling with low patient intake despite their expertise. The issue was a critical disconnect in language; they used clinical terms like “Internal Tooth Bleaching” and “periodontal therapy” on their website, while most of their patients were simply searching using simple words like “teeth whitening near me” or “how to fix a chipped tooth.” This kind of technical keyword mismatch leads their excellent services to be virtually invisible to the people who need them most. When they reached out to us to rectify these issues, we discovered they were missing all the long-tail, question-based queries that signal immediate patient intent. It became clear that their content was speaking to peers, not to people in pain or seeking a check-up. To resolve this, we conducted thorough research to identify the exact, simple phrases that their patients actually used. We then systematically rewrote their service pages and blog content to directly answer these local searches, transforming their site from a technical brochure into a helpful resource. By building this crucial bridge between patient concerns and expert care, the clinic’s online visibility was transformed completely. Within just six weeks, they have achieved a 30-40% increase in online appointment bookings, simply by starting to listen to how their patients actually talk. 3. Create Helpful, Patient-Focused Content Content is not about ranking; it is about building trust with our patients. Don’t create content for the sake of publishing it on your website. Instead, create content focused on patients’ queries, and imagine yourself as a patient while writing the content. It must be useful for them, and they are more likely to book with a dentist who answers their questions online.   Tips: Write blog posts answering FAQs such as “How often should I visit the dentist?” “Is teeth whitening safe?” “What should I do if I knock out a tooth?” Always use simple language;  Avoid technical terms in content Case Study:  A client of ours, running a dental clinic, used to publish their articles about new dental technologies and procedures. However, they face difficulties even though their website traffic is a decent number. But there seems to be no improvement in new patient appointments. The content was really informative, but it was written for the general public, not for actual patients who are searching for clear, immediate answers. When they contacted us to rectify this issue, we identified that their

Does the AI-generated website Content Will Work for SEO Ranking? The development of artificial intelligence has set foot in every industry, and digital marketing and content creation are no exceptions to this. AI has significantly made its mark in writing articles, blogs, images, and videos and creating web content.  This leads many digital marketers to ask this question: Can AI-generated content really rank on Google? So, let’s find the answer in this blog with real-life examples, case studies and its effect on websites and SEO. 1. Initial success of AI content in rankings The rise of AI has made every work easier. Due to the development of AI, everyone turned towards AI tools to make content for their official websites. Meanwhile, content creators take some hours to produce the content, and AI generates the whole content within the blink of an eye.  This led business owners to use AI to create blogs to reduce their working time. Tools like ChatGPT, Gemini, and DeepSeek made their work very easy in creating blogs and articles.  With the help of AI content at the beginning stage, they got a temporary ranking, but after a few weeks, the new update of Google’s algorithm made their content gradually disappear from the search results. Tips: Don’t completely rely on AI tools to create blogs; they can be used as a supplementary tool Frequently check your ranking and modify your content based on the algorithm updates Case Study: One of our clients, who is running a travel agency, used ChatGPT and Gemini to create blogs to publish on their official website. At the initial stage, their AI content drives traffic and ranks in the top 3-5 positions in Google search results.  But AI provides temporary results; it lasts for only a few days. Within two months after a Google algorithm update, their content started disappearing from the search results, and they found a drastic reduction in traffic for AI-generated content.  When they contacted us to solve this issue, we rewrote their blogs by adding travel experiences, original images, customer testimonials, and detailed destination insights.  We conducted detailed keyword research by using Google Keyword Planner to know what users actually search for, based on the research, and we optimized the content by adding keywords naturally. After implementing this strategy within a month, their organic traffic improved by 30-40%. 2. Google’s Algorithm Update and Its Impact Google frequently updates its algorithms to enhance user experience. In the recent update, Google only rewards the content which considered original, valuable, and especially useful for their users.  In this scenario, the websites that rely completely on AI-generated content suddenly lose their website traffic. This leads every business to adapt its SEO strategies to align with Google’s emphasis on quality and originality. Tips: Focus on creating original and research-based content. Highlight expertise and credibility through author credentials. Improve website speed, design, and mobile responsiveness. Case Study: One of our running an e-commerce business, specializing in selling eco-friendly Baby & Kids Products on their official business website. They used AI tools to create their Meta title, description, and product description on their product pages.  In the beginning stage, they received traffic and engagement, but after Google’s algorithm change, their ranking dropped, and traffic drastically decreased. When they approached us for a solution, when we analyzed their website, we identified that most of their product descriptions and meta tags lacked originality and a human touch.  To solve this, we revised all product pages, ensuring the content was completely humanized, engaging, and aligned with user intent.  Each product description was rewritten with unique selling points, emotionally appealing content, and we optimized it with relevant keywords. Additionally, we help to improve their website’s on-page SEO, enhance website loading speed, and optimized visuals to create a better user experience. Within a few weeks, their website started regaining traffic. 3. Importance of Humanized Content for Long-Term SEO Success Human content is the backbone of your long-term SEO growth; whatever the AI tools you use, whether it’s ChatGPT, Gemini, or DeepSeek, all these actually imitate humans. But they always lack emotions and real-life insights.  Remember, these AI tools are not an alternative to humans. Human-written content shows originality, expertise, and empathy and is trustworthy for users.  By showing real-life examples, it helps to enhance brand credibility and also encourages return visits and shares, which are important for long-term ranking and sustainable growth for any business. Tips: Add real-life examples, emotions, and personal insights to your content Add visuals, infographics, and customer stories to add a human touch. Update your content continuously based on current trends that are related to your industry. Case Study: One of our clients, who is running a health and wellness brand, mostly relied on AI to produce blog articles and used AI tools to produce product descriptions for their organic supplements store.  Even though their content was grammatically perfect and properly optimized with keywords, it still lacked empathy and personal connection. As a result of AI-generated blogs, user engagement on their blogs decreased, and the bounce rate increased within a few weeks. When they approached us to improve their website engagement, after reviewing their website thoroughly, we identified that their content needed a stronger human touch.  Our team rewrote their articles by including personal wellness tips, real customer testimonials, and expert advice from certified nutritionists. We also used engaging visuals and FAQs addressing genuine user queries. Within two months, their session duration increased by 60%, and several blogs began ranking on the first page of Google for targeted keywords. 4. Use AI as a Supplementary Tool Google’s algorithm is not against AI. In the recent algorithm update, Google prioritizes the content that comes under E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) to enhance its user experience.  You can use AI tools to conduct research, to get topic ideas and subtopics, and to create outlines. It can help to save your time, but at the same time, completely relying on AI leads to loos your originality.  However,