Does the AI-generated website Content Will Work for SEO Ranking?
The development of artificial intelligence has set foot in every industry, and digital marketing and content creation are no exceptions to this. AI has significantly made its mark in writing articles, blogs, images, and videos and creating web content.
This leads many digital marketers to ask this question: Can AI-generated content really rank on Google? So, let’s find the answer in this blog with real-life examples, case studies and its effect on websites and SEO.
1. Initial success of AI content in rankings
The rise of AI has made every work easier. Due to the development of AI, everyone turned towards AI tools to make content for their official websites. Meanwhile, content creators take some hours to produce the content, and AI generates the whole content within the blink of an eye.
This led business owners to use AI to create blogs to reduce their working time. Tools like ChatGPT, Gemini, and DeepSeek made their work very easy in creating blogs and articles.
With the help of AI content at the beginning stage, they got a temporary ranking, but after a few weeks, the new update of Google’s algorithm made their content gradually disappear from the search results.
Tips:
- Don’t completely rely on AI tools to create blogs; they can be used as a supplementary tool
- Frequently check your ranking and modify your content based on the algorithm updates
Case Study:
One of our clients, who is running a travel agency, used ChatGPT and Gemini to create blogs to publish on their official website. At the initial stage, their AI content drives traffic and ranks in the top 3-5 positions in Google search results.
But AI provides temporary results; it lasts for only a few days. Within two months after a Google algorithm update, their content started disappearing from the search results, and they found a drastic reduction in traffic for AI-generated content.
When they contacted us to solve this issue, we rewrote their blogs by adding travel experiences, original images, customer testimonials, and detailed destination insights.
We conducted detailed keyword research by using Google Keyword Planner to know what users actually search for, based on the research, and we optimized the content by adding keywords naturally. After implementing this strategy within a month, their organic traffic improved by 30-40%.
2. Google’s Algorithm Update and Its Impact
Google frequently updates its algorithms to enhance user experience. In the recent update, Google only rewards the content which considered original, valuable, and especially useful for their users.
In this scenario, the websites that rely completely on AI-generated content suddenly lose their website traffic. This leads every business to adapt its SEO strategies to align with Google’s emphasis on quality and originality.
Tips:
- Focus on creating original and research-based content.
- Highlight expertise and credibility through author credentials.
- Improve website speed, design, and mobile responsiveness.
Case Study:
One of our running an e-commerce business, specializing in selling eco-friendly Baby & Kids Products on their official business website. They used AI tools to create their Meta title, description, and product description on their product pages.
In the beginning stage, they received traffic and engagement, but after Google’s algorithm change, their ranking dropped, and traffic drastically decreased.
When they approached us for a solution, when we analyzed their website, we identified that most of their product descriptions and meta tags lacked originality and a human touch.
To solve this, we revised all product pages, ensuring the content was completely humanized, engaging, and aligned with user intent.
Each product description was rewritten with unique selling points, emotionally appealing content, and we optimized it with relevant keywords.
Additionally, we help to improve their website’s on-page SEO, enhance website loading speed, and optimized visuals to create a better user experience. Within a few weeks, their website started regaining traffic.
3. Importance of Humanized Content for Long-Term SEO Success
Human content is the backbone of your long-term SEO growth; whatever the AI tools you use, whether it’s ChatGPT, Gemini, or DeepSeek, all these actually imitate humans. But they always lack emotions and real-life insights.
Remember, these AI tools are not an alternative to humans. Human-written content shows originality, expertise, and empathy and is trustworthy for users.
By showing real-life examples, it helps to enhance brand credibility and also encourages return visits and shares, which are important for long-term ranking and sustainable growth for any business.
Tips:
- Add real-life examples, emotions, and personal insights to your content
- Add visuals, infographics, and customer stories to add a human touch.
- Update your content continuously based on current trends that are related to your industry.
Case Study:
One of our clients, who is running a health and wellness brand, mostly relied on AI to produce blog articles and used AI tools to produce product descriptions for their organic supplements store.
Even though their content was grammatically perfect and properly optimized with keywords, it still lacked empathy and personal connection. As a result of AI-generated blogs, user engagement on their blogs decreased, and the bounce rate increased within a few weeks.
When they approached us to improve their website engagement, after reviewing their website thoroughly, we identified that their content needed a stronger human touch.
Our team rewrote their articles by including personal wellness tips, real customer testimonials, and expert advice from certified nutritionists. We also used engaging visuals and FAQs addressing genuine user queries.
Within two months, their session duration increased by 60%, and several blogs began ranking on the first page of Google for targeted keywords.
4. Use AI as a Supplementary Tool
Google’s algorithm is not against AI. In the recent algorithm update, Google prioritizes the content that comes under E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) to enhance its user experience.
You can use AI tools to conduct research, to get topic ideas and subtopics, and to create outlines. It can help to save your time, but at the same time, completely relying on AI leads to loos your originality.
However, your final content must be original and humanized and enrich your content with real-life insights, storytelling, emotional context, and expert knowledge.
Tips:
- Use AI to generate content outlines, research topics, and suggest keywords.
- Always review and rewrite AI-generated drafts to add a human touch.
- Include personal experiences, emotions, and practical real-life examples.
Case Study:
One of our clients, who is running A real estate agency specializing in residential and commercial properties. For their official website’s blog post, they used AI tools like ChatGPT and DeepSeek for creating property descriptions and blog content about market trends.
With the help of AI, they generate large volumes of content rapidly; in the meantime, their website experienced low engagement, high bounce rates, and stagnant search ranking why because the content lacked human insights, local expertise, and an emotional connection with their customers.
When they approached us to increase their website visibility, we rewrote all the service and blog page content by adding human experiences, real-life examples, and customer testimonials.
We added High-quality visuals, interactive property maps, detailed property amenities, and infographics to improve user engagement and experience. After implementing this strategy within 2-3 months, their website traffic increased 30% user engagement increased gradually.
5. Continuous SEO Monitoring and Improvement
Monitor SEO frequently with the help of tools like Google Analytics, Google Search Console, and SEMrush to track your SEO performance.
Even when you create high-quality, humanized content, it is essential to track key performance metrics such as organic traffic, bounce rates, keyword rankings, and user engagement, and content that once ranked well can lose visibility if it becomes outdated or irrelevant.
When you continuously analyze your performance data, it will be easy for you to identify which pages need updates, which keywords can be used for further blogs, and how to improve user experience further.
Tips:
- Use tools like Google Analytics, Google Search Console, and SEMrush to track performance.
- Regularly update content with new insights, statistics, or trends.
- Test different CTAs, visuals, and page layouts to improve engagement.
Case Study:
One of our clients is running an online tutoring platform, offering courses for phonetics and linguistic practice for kids. At the beginning stage, they created course descriptions, blog posts, and learning guides with the help of ChatGPT.
Meanwhile, the AI-generated content was grammatically correct and keyword-optimized, but it lacked human insight, real-life examples, and engagement for parents and kids.
As a result, although their website initially received some traffic, organic growth decreased, and user engagement remained very poor.
When they approached us to increase their website engagement and visibility, we implemented a continuous SEO monitoring and improvement strategy. We analyzed their webpage performance, bounce rates, and keyword rankings using Google Analytics and Search Console.
We updated their course pages and blog posts by adding practical learning tips, success stories of students, and parent testimonials.
To further increase engagement, we enhanced the content with interactive examples, visuals, and downloadable practice sheets, and added internal links between courses and related blog posts to improve site navigation and user experience.
As a result, organic traffic increased by 35% within two months, several key course pages ranked on Google’s first page for targeted educational keywords, session duration improved significantly, and enrollment inquiries from parents increased gradually.
Conclusion
As we have seen in the blog, Google always rewards content that is original and written by the human experts, and it must be valuable for the user.
AI tools can be helpful for research, topic ideas, and compelling drafts. We can use AI as supplementary content tools, but they cannot replace original human content.
If you wish to get long-term SEO growth, it is essential to create high-quality human-created content and continuously monitor and improve performance based on analytics and user behavior.
