How to Start Digital Marketing for Real Estate
In today’s fast-paced digital world, customers no longer depend on newspaper ads, billboards or flyers to find a perfect home. What they actually do they grab their mobile phone and search with Google. You may wonder how to Start Digital Marketing for Real Estate. Whether you are a solo real estate agent or a property developer, this blog serves as a guide for your first step to take your real estate business to the next level with digital marketing.
1. Create a Website That Works as Your Online Salesman
Using digital marketing for real estate is a crucial step; the first step begins with your website, because your website serves as a digital business card. Whether it’s a single apartment or a full residential project, buyers first check your website to go through the photos, location, and price details before calling you.
Tip:
- Start with a basic WordPress site using a real estate theme.
- Add high-quality property images, pricing, map location, and a contact form.
Case Study:
Our client is a real estate agency specialising in residential apartments in Pune. Initially, they relied heavily on offline marketing such as flyers and local ads. By using flyers, pamphlets and local ads, they spent a lot of money, and the result was not as expected. Their website design was outdated, lacked proper property listings, and didn’t provide essential information like pricing, maps, or contact forms, which caused potential buyers to drop off without inquiries.
We helped them redesign their website by using a professional WordPress real estate theme. High-quality images of properties were added, along with detailed pricing, exact locations on maps, and a clear contact form for inquiries. The website was also optimised for mobile devices to ensure smooth browsing.
Within two months of launching the new website, the agency saw a 50% increase in online inquiries. Buyers were able to explore property details thoroughly before contacting the agency, reducing unnecessary calls and improving lead quality. The website effectively started functioning as a 24/7 online salesman, boosting both engagement and conversions.
2. Use Local SEO
You don’t need to rank nationally. Just focus on your city or neighbourhood. Use local SEO techniques so that people nearby can find you online when they search for “flats for rent in Velachery” or “2BHK for sale in Madipakkam” Local SEO helps you to appear on “Near me search”.
Tip:
- Add your business to Google My Business
- Use keywords like “Affordable apartments in Tambaram”
- Add blog content and meta descriptions
Case Study:
One of our clients, who specialized in residential apartments, was struggling to generate online inquiries and attract local customers for their business. We optimized their Google Business Profile, added location-specific keywords and long-tail keywords like “2 BHK flats” and “affordable apartments near me,” and published blog content with meta descriptions targeting local searches, with the help of “Near me” searches their businesses become familiar with the local audience.
Within a month, their website started appearing in “near me” searches, and online inquiries increased by 40%, demonstrating how Local SEO can effectively attract nearby customers.
3. Leverage Social Media to Build Trust
Using Digital Marketing for Real Estate, the best budget-friendly way is to use social media platforms like Instagram and Facebook accounts because Buyers often check your Instagram and Facebook before visiting a property account Post regularly to build confidence with the customers.
Tip:
- Post photos/videos of walkthroughs
- Go live during property tours
- Add “before-and-after” renovation photos
- Use reels with music for higher reach
Case Study:
One of our clients is a real estate agent who primarily focus on listing photos and basic property descriptions on their website. They regularly posted properties but noticed that potential buyers weren’t engaging with their listings, and property visits were low. After analyzing their online presence, we found that buyers often check social media before visiting a property, and the client lacked an active, engaging social media presence.
To resolve this, we helped them leverage Instagram and Facebook by posting high-quality walkthrough videos, going live during property tours, sharing before-and-after renovation photos, and creating reels with trending music. We also added consistent branding and engaging captions to build trust with potential buyers.
As a result, their social media following increased significantly, and posts started receiving higher engagement. Within just one month, property inquiries rose by 45%, and properties featured in walkthrough videos sold faster than others.
4. Run Facebook & Google Ads to Generate Leads
Unlike previous days, you don’t have to wait for buyers to find you. Instead of that, run targeted ads showing your properties directly to people searching for you. Google Ads helps to find the right audience for your business.
Tip:
- Use Facebook Lead Ads for budget flats
- Use Google Search Ads with keywords like “Plots near OMR”
- Set daily ad budget as low as ₹150
Case Study:
We have many real estate clients, one of them our client providing service residential properties. They were struggling to attract potential buyers through organic searches alone and wanted faster results.
We set up Facebook Lead Ads targeting based on users interested in budget-friendly apartments and Google Search Ads using high-intent keywords like “2 BHK flats” and “affordable plots near me.” A low daily budget 100-1000 was allocated to start, with campaigns optimized for maximum reach and engagement.
Within three weeks, our client saw a 50% increase in qualified leads. Many potential buyers directly submitted inquiries through the ads, significantly reducing the sales cycle. The campaign demonstrated how targeted paid advertising can effectively generate immediate leads for real estate businesses.
5. List on Property Portals for Extra Reach
Digital Marketing for Real Estate is not as tough as it seems to make your process essay platforms like 99acres, MagicBricks, and Housing.com. These portals give your listing extra visibility among the customers.
Tip:
- Use clear titles: “1BHK for Sale – Near IT Park”
- Add real photos and the map location
- Refresh your listings weekly
Case Study:
A client of ours running a real estate agency focusing on residential apartments. Even though they having a website, their properties were not reaching enough potential buyers online.
We helped them create and optimize listings on popular propertysites such as 99acres, MagicBricks, and Housing.com. We added their property listings in those sites included with clear titles like “1 BHK for Sale Near IT Park,” with high-quality photos, accurate map locations, and were refreshed weekly to stay visible.
Within a month, our client saw a 35% increase in inquiries from these portals. Many leads came from buyers who discovered the properties directly through the portals, showing that listing on multiple platforms can significantly boost visibility and engagement.
Conclusion
You don’t need a big budget or team to begin Digital Marketing for Real Estate.
Begin with a website, add relevant keywords that merge with local SEO, simple ads, and social media content can help you reach thousands of potential buyers.
At NG Web Technologies, we help small businesses and realtors build WordPress websites, run targeted ad campaigns, and generate quality leads at budget-friendly prices.
How to Start Digital Marketing for Real Estate?
The answer is simple: Contact NG Web Technologies today. Let’s build your digital presence that sells!
FAQs About Digital Marketing for Real Estate
Results can vary, but SEO may take 3 to 6 months, while social media ads and PPC campaigns can generate leads almost immediately.
Yes, even small agencies benefit from digital marketing as it helps them reach a broader audience and build trust.
Platforms like Facebook, Instagram, and Google Ads perform best for real estate promotions.
