In today’s fast-paced digital world, customers no longer depend on newspaper ads, billboards or flyers to find a perfect home. What they actually do they grab their mobile phone and search with Google. You may wonder how to Start Digital Marketing for Real Estate. Whether you are a solo real estate agent or a property developer, this blog serves as a guide for your first step to take your real estate business to the next level with digital marketing.
1. Create a Website That Works as Your Online Salesman
Using digital marketing for real estate is a crucial step; the first step begins with your website, because your website serves as a digital business card. Whether it’s a single apartment or a full residential project, buyers first check your website to go through the photos, location, and price details before calling you.
Tip:
- Start with a basic WordPress site using a real estate theme.
- Add high-quality property images, pricing, map location, and a contact form.
Example:
In Chennai, a small property consultant launched a website using a free WordPress theme and ₹600/month hosting. He uploaded 5 flats with photos and added a WhatsApp chat button. Within 10 days, he got 12 serious enquiries through the website.
2. Use Local SEO
You don’t need to rank nationally. Just focus on your city or neighbourhood. Use local SEO techniques so that people nearby can find you online when they search for “flats for rent in Velachery” or “2BHK for sale in Madipakkam” Local SEO helps you to appear on “Near me search”.
Tip:
- Add your business to Google My Business
- Use keywords like “Affordable apartments in Tambaram”
- Add blog content and meta descriptions
Example:
A property agent in Pune wrote a blog titled “Top 5 Budget Flats in Wakad under 50L” on his WordPress blog. That one post brought him 8 phone calls in a week, all from organic Google search.
3. Leverage Social Media to Build Trust
Using Digital Marketing for Real Estate, the best budget-friendly way is to use social media platforms like Instagram and Facebook accounts because Buyers often check your Instagram and Facebook before visiting a property account Post regularly to build confidence with the customers.
Tip:
- Post photos/videos of walkthroughs
- Go live during property tours
- Add “before-and-after” renovation photos
- Use reels with music for higher reach
Example:
A realtor in Hyderabad used Instagram Reels to showcase a 3BHK flat’s interiors with background music and text. That reel crossed 14,000 views in 3 days and led to 5 site visits!
4. Run Facebook & Google Ads to Generate Leads
Unlike previous days, you don’t have to wait for buyers to find you. Instead of that, run targeted ads showing your properties directly to people searching for you. Google Ads helps to find the right audience for your business.
Tip:
- Use Facebook Lead Ads for budget flats
- Use Google Search Ads with keywords like “Plots near OMR”
- Set daily ad budget as low as ₹150
Example:
A builder in Bangalore ran a Facebook ad campaign with just ₹3,000 for a week, promoting his 1 BHK apartment. He received 24 lead forms filled, out of which 3 converted into site visits.
5. List on Property Portals for Extra Reach
Digital Marketing for Real Estate is not as tough as it seems to make your process essay platforms like 99acres, MagicBricks, and Housing.com. These portals give your listing extra visibility among the customers.
Tip:
- Use clear titles: “1BHK for Sale – Near IT Park”
- Add real photos and the map location
- Refresh your listings weekly
Example:
A plot developer in Erode uploaded 10 plots on 99acres with updated photos and pricing. Within 20 days, he got 17 phone calls, and 2 plots were booked.
Conclusion
You don’t need a big budget or team to begin Digital Marketing for Real Estate.
Begin with a website, add relevant keywords that merge with local SEO, simple ads, and social media content can help you reach thousands of potential buyers.
At NG Web Technologies, we help small businesses and realtors build WordPress websites, run targeted ad campaigns, and generate quality leads at budget-friendly prices.
How to Start Digital Marketing for Real Estate?
The answer is simple: Contact NG Web Technologies today. Let’s build your digital presence that sells!
FAQs About Digital Marketing for Real Estate
Results can vary, but SEO may take 3 to 6 months, while social media ads and PPC campaigns can generate leads almost immediately.
Yes, even small agencies benefit from digital marketing as it helps them reach a broader audience and build trust.
Platforms like Facebook, Instagram, and Google Ads perform best for real estate promotions.
